who am i?
I'm a Los Angeles-based content strategist, video editor, and filmmaker with a background in film and graphic design. For the last 4+ years I've been working inside social media, not just creating content but learning what makes it actually work. High-volume editing, fast turnarounds, shifting algorithms, and a constant obsession with making stuff people want to watch. The work has generated hundreds of millions of views, but I care just as much about saves, comments, and follower growth as I do about reach.
Outside of client work I run Con Todo Studio, my ceramics brand and personal content lab. I create everything myself, which means I'm on camera as much as I'm behind it. I test formats, track performance, and bring whatever I learn back into my work with brands and creators.
The through line across all of it is pretty simple. Make content that feels human and intentional. Not just built for clicks.
Experience
February 2022 - February 2026
Lead editor, executing high-volume, social-first videos. The videos I’ve edited have collectively generated 400M+ views, helping grow the account from ~20K to 300K+ followers, with multiple videos reaching millions individually.
Lost Tribe - Lead Video editor
September 2025 - Present
Content strategist and video editor, working closely with the founders to shape content direction, formats, and filming approach. Support creative ideation, on-camera performance, and audience connection to produce social content that feels natural, timely, and platform-native.
Tokin’ Jew - Content strategist & video editor
con todo studio - Founder, Creative director
January 2025 - Present
Founder and content creator of a social-first ceramics brand. Own end-to-end content strategy, filming, editing, and storytelling, growing the account to over 15K followers across platforms in under a year through process-driven, human-centered content.