Los Angeles-based social media strategist and content creator. I’ve spent the last 4+ years working in the world of social media. Not just creating content, but learning what makes it work. Fast turnarounds, shifting algorithms, and a constant obsession with making videos people actually stop to watch.
If that sounds like what you're looking for, let's talk.
social Strategy & founder coaching
with National Dye League
National Dye League is an early-stage venture working to make Beer Dye a legitimate professional sport. I came on as their Director of Social from day one, building the full content strategy, editing tournament footage, and coaching the founder on how to become the face of the brand on camera.
content creator
with Con Todo Studio
Con Todo Studio is my ceramics brand and content lab. I'm the creator, the editor, and the face of it, which means I know what it feels like to be on camera just as much as I know what it looks like in the edit. Every format I test, every metric I track, & every insight I pull feeds back into how I approach content for everyone else.
Creative Strategy & founder Coaching
with Tokin’ Jew
Started as their video editor. Ended up shaping their whole content approach. I helped shift Tokin' Jew toward more founder-led storytelling, coached them on camera presence, and built out an organic content strategy alongside their existing strategy of sharing memes and reposting other content.
As their lead editor, I was creating 40 to 50 videos a month. At that volume, speed and efficiency matter just as much as the edit itself. I built repeatable workflows, stayed consistent with formats that performed, and helped generate 400M+ views across the content I made for them.
large scale Editing
with Lost Tribe