con todo - founder | Creative Direction, Strategy & Content
A social-first creative playground
Overview
Con Todo Studio is my personal ceramics brand and creative playground — a space where I actively test ideas, formats, pacing, and storytelling approaches in real time.
Because I own every part of the process, Con Todo functions as a live lab for understanding what actually works on social: how people respond to process, voiceover, on-camera presence, pacing, and tone — and how those signals translate into growth, saves, and follower conversion.
The insights I gain here directly inform how I coach founders and creators, shape content strategy, and guide performance-driven decisions for client work.
My role
- Founder and creative lead
- On-camera talent and voiceover
- Content strategy and experimentation
- Filming, editing, and posting across platforms
- Visual identity and brand voice
- Cross-platform testing and analysis
Strategy
Rather than chasing trends aggressively, Con Todo is built around intentional experimentation.
I use the brand to test:
how slow, tactile processes perform in fast social feeds
when voiceover adds clarity vs when visuals alone carry
how founder-led, on-camera content impacts trust and conversion
what drives saves, shares, and follower growth — not just views
how the same piece of content behaves across platforms
This approach allows me to isolate what works, refine it, and then apply those learnings when directing or coaching other creators.
Results
Accounts grown to over 17K followers | Multiple videos surpassing 250K–1M+ views | Strong follower conversion relative to views | Clear performance patterns that inform future content decisions
Ceramic Process Video (VO)
A process-driven video pairing calm visuals with explanatory voiceover.
This format became a key learning moment — showing how intentional pacing and clarity can outperform louder, trend-based content when the goal is conversion and saves, not just reach.
Performance:
1,970,711 views
67K likes
1,625 saves
424 shares
+2,584 followers
TikTok
373,179 views
26.6K likes
642 saves
100 shares
+827 followers
Trial Reels (Repost)
722,600 views
+838 followers
Key insight:
Clear voiceover + process visuals drive strong save rates and meaningful follower growth — a format I now recommend and adapt for other founder-led brands.
On-Camera Product Showcase
A direct-to-camera video presenting finished work and positioning myself as the face behind the brand.
This piece was intentionally used to test founder presence — how much showing the person behind the work affects engagement and trust.
Performance:
257,133 views
12,518 likes
236 saves
95 shares
+425 followers
TikTok
47,606 views
3,634 likes
89 saves
+164 followers
Key insight:
On-camera content may not always outperform process videos in raw views, but it plays a critical role in building credibility and converting viewers into long-term followers.
What This Demonstrates
- How intentional experimentation leads to repeatable insights
- Ability to translate creative testing into actionable strategy
- Strong understanding of conversion-focused metrics (saves, followers)
- Comfort coaching creators using real performance data
- How brand voice and consistency impact long-term growth
Why this matters
Con Todo isn’t just a brand — it’s a testing ground. It shows how I learn from real-world performance, refine creative instincts, and bring those insights into client work through direction, coaching, and strategy.
This is where theory becomes practice.